One of the biggest reasons that some companies still avoid social media is because they think it’s too hard to measure the return on investment.
Facebook is set to announce a plan to tackle this issue head-on, through a partnership with Nielsen. According to The Wall Street Journal, the companies will be unveiling a product called Brand Lift on Tuesday.
Leia o artigo original na íntegra: http://mashable.com/2009/09/21/facebook-nielsen-brand-lift/
0 comments:
Postar um comentário